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184 Main Collins Street | West victoria 8007

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About the Founder

The Man Behind Modern Impact

Michael Priem, Founder & CEO

Michael’s experience with technology and application development, large scale project leadership and his corporate development experience is the foundation for his leadership at ModernImpact. Priem has a strong background in integrated marketing communications, branding, and media and many companies have benefited from his strategic foresight. His entrepreneurial career spans leadership roles with a global advertising agency that pioneered today's digital revolution along with a publicly traded global consulting firm as well as founding a boutique corporate advisory firm. His strategic experience has been leveraged by world class brands such as Target, BestBuy, General Mills, Sears, HP, Williams Sonoma, Harley Davidson, American Express to name a few. He is a highly sought after speaker and panelist.


One thing every CEO needs to know: There is no “safe” way to innovate, to be disruptive
– it takes courage –
you evolve or die.



Transparency is the New Black

As people (and consumers), we desire deeper relationships than what we can find in the dig

August 30, 2019

That Magic Bullet Doesn’t Really Exist.

Media sharp shooters are not only missing the target but wasting their time and their clie

September 19, 2018

Transparency = Trust

New industry regulations such as GDPR help reset the balance between advertiser and audien

July 9, 2018

This is Your Brain on Digital

As recently as 2000, the very notion of mobile web technology was still a highly innovativ

December 4, 2017

Programmatic: Revolutionizing the Race for New Prospects

These systems now allow us to set highly specific parameters on the consumers we want to t

October 9, 2017

Thanks for connecting.

We look forward to doing business with you.