Mitigating Interference in the Creative Process
Those of us in the industry know all too well that “executive interference” is a common impediment to...
When it’s Time to Rebrand
It begins by understanding who you really are today, who you want to be tomorrow and the values...
Marketing Like Seal Team 6
Working together from the start as a true omni-channel team, saves your company both time and money by...
Advertise to People, Not Devices
By advertising to people instead of devices, we can tailor messaging they actually want and need based on...
Please Don’t Read This. It’s Not For You.
The first step in successfully marketing any product or service has long been to define your target market;...
Transparency is the New Black
As people (and consumers), we desire deeper relationships than what we can find in the digital world. We...
Woke. It’s the Real Thing.
Content creation is less about promoting and more about connecting – directly, truthfully and authentically. That means creating...
You’re Not Bacon
"There are several lessons we, as marketers, might learn from this phenomenon, but the first of them is...
The Art of Crafting a Hot-Ass Campaign Part 3 – Landing Page Design
We’ve built brand awareness through email and display ads, but now we need to send our web traffic...
Think You’ve Got 21st Century Digital? Probably Not.
One of my “sayings” is: “you can’t automate what you don’t understand”. So, the first step in any...