Advertise to People, Not Devices
By advertising to people instead of devices, we can tailor messaging they actually want and need based on...
Please Don’t Read This. It’s Not For You.
The first step in successfully marketing any product or service has long been to define your target market;...
Transparency is the New Black
As people (and consumers), we desire deeper relationships than what we can find in the digital world. We...
Woke. It’s the Real Thing.
Content creation is less about promoting and more about connecting – directly, truthfully and authentically. That means creating...
You’re Not Bacon
"There are several lessons we, as marketers, might learn from this phenomenon, but the first of them is...
The Art of Crafting a Hot-Ass Campaign Part 3 – Landing Page Design
We’ve built brand awareness through email and display ads, but now we need to send our web traffic...
Think You’ve Got 21st Century Digital? Probably Not.
One of my “sayings” is: “you can’t automate what you don’t understand”. So, the first step in any...
Llamas and Post Malone
"Picture Post Malone riding a Llama in your new :30 spot. Now, picture it running in the pod...
Streamline Targeting & Reap the Benefits
"Digital Marketing Automation is all the buzz these days, but really, the story boils down to the software...
Pacing Your Advertising Story Drives Conversion. The End.
Each client’s story (brand and product) has its own character development, unique conflicts and surprise features. But, we...