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Mitigating Interference in the Creative Process
Those of us in the industry know all too well that “executive interference” is a common impediment to...
When it’s Time to Rebrand
It begins by understanding who you really are today, who you want to be tomorrow and the values...
Marketing Like Seal Team 6
Working together from the start as a true omni-channel team, saves your company both time and money by...
Advertise to People, Not Devices
By advertising to people instead of devices, we can tailor messaging they actually want and need based on...
Please Don’t Read This. It’s Not For You.
The first step in successfully marketing any product or service has long been to define your target market;...
Transparency is the New Black
As people (and consumers), we desire deeper relationships than what we can find in the digital world. We...
Woke. It’s the Real Thing.
Content creation is less about promoting and more about connecting – directly, truthfully and authentically. That means creating...
You’re Not Bacon
"There are several lessons we, as marketers, might learn from this phenomenon, but the first of them is...
The Art of Crafting a Hot-Ass Campaign Part 3 – Landing Page Design
We’ve built brand awareness through email and display ads, but now we need to send our web traffic...
Think You’ve Got 21st Century Digital? Probably Not.
One of my “sayings” is: “you can’t automate what you don’t understand”. So, the first step in any...
Llamas and Post Malone
"Picture Post Malone riding a Llama in your new :30 spot. Now, picture it running in the pod...
Streamline Targeting & Reap the Benefits
"Digital Marketing Automation is all the buzz these days, but really, the story boils down to the software...
Pacing Your Advertising Story Drives Conversion. The End.
Each client’s story (brand and product) has its own character development, unique conflicts and surprise features. But, we...
Success Starts with Your Inner Circle
From key life decisions to your overall success, your circle of friends has a great influence on your...
That Magic Bullet Doesn’t Really Exist.
Media sharp shooters are not only missing the target but wasting their time and their clients’ money. ...
Where Real Innovation Thrives… and Where it Doesn’t
How companies can successfully initiate, cultivate and realize innovation while still maintaining business continuity...
The Art of Crafting a Hot-Ass Campaign Part 2 – Digital Display Ads
This is part two of a three-part series on how we build cohesive and compelling campaigns at Modern...
Transparency = Trust
New industry regulations such as GDPR help reset the balance between advertiser and audience by giving consumers more...
We’re All Millennials Now
Type the words “How Millennials Killed” into any web browser and you’ll find at least 100 articles, blogs...
gam·i·fi·ca·tion
If you don’t know by now, “gamification” is the practice of applying game mechanics in non-game situations –...
Marketing in the Wild: Social Retargeting
Ads on social media are an unavoidable normalcy in this day and age, but what makes a successful...
Remember Spray & Pray? It’s a Thing of the Past. CMO’s Need 2017 Ad Technology
Not long ago, Direct Mail was considered one of the most sophisticated, targeted tactics available....
This is Your Brain on Digital
As recently as 2000, the very notion of mobile web technology was still a highly innovative idea. ...
The Art of Crafting a Hot-Ass Campaign Part 1 – Email Campaign
This is part one of a three-part series on how we build cohesive and compelling campaigns at Modern...
Programmatic: Revolutionizing the Race for New Prospects
These systems now allow us to set highly specific parameters on the consumers we want to target and...
Why Use Broadcast When You Can Hyper-Target Your Audiences?
Was the timing right for every customer you reached? Did you reach people that aren’t interested in your...
Don’t “Lose Contain” of Your Team Content
We all know great content gets us noticed – especially if it’s spread out across “the omni-channel.” The...
10 UX Tips for Online Checkout
Building a travel or booking website? Me too! Here are some UX tips I’ve put together to remind...
Top 7 Media Strategy Worst Practices
If you’re a media planner, it’s easy to spend advertising dollars on “stuff” and get meh-to-measly results. But,...
Incredible Potential. Intoxicating Results.
REVEL SPIRITS...
Don’t be a Bottom Feeder
In my humble opinion, the absolute worst media practice is bottom feeding on PPC considering all available media...
Personalizing Web Experiences
Web Personalization empowers you to effectively target website visitors in increasingly meaningful ways, based on their preferences and...
Forget About Your Logo
Branding, on the other hand, is the painstaking process of helping the intended consumer attach specific attributes and...