Turning Big Data Into Smart Data
ModernImpact’s new Intelligent Pixel® platform leverages proprietary technology, cognitive algorithms and perpetual machine learning to translate “big data” into “smart data” that informs and improves every phase of your omni-channel marketing.
From greenfield brand strategy to global market expansion, the Intelligent Pixel platform analyzes both online and offline data to provide a complete 360° view of millions of individual consumers.
The most immediate benefit of this high-volume hyper-profiling is the ability to define and refine your current or prospective markets quickly and accurately.
With the Intelligent Pixel platform you not only understand exactly who’s initiating, influencing and making purchases, but who’s not – and how to change their minds.
Understanding the unique attributes, values and motivators of your best customers also provides the requisite intelligence to recognize new look-alike prospects and develop alternative markets.
The resulting strategy becomes a guide for future brand development and the foundation of all your marketing programs.
Intelligent Pixel Brand Applications
Brand Audit + Assessment
Real-Time Market Analysis
Brand Vision + Values
Competencies + Attributes
Brand Promise + Positioning
The key to attracting and persuading today’s consumer is experiential personalization – and that means more than just including their name in the salutation of an email.
Fortunately, the Intelligent Pixel platform evaluates interactive data from each touchpoint along the omni-channel journey – in real time – to profile consumers on a psychographic, behavioral basis.
The individualized intelligence derived from this process empowers you to craft creative strategies and engaging experiences that connect at a more personal level to promote conversion, adoption and retention.
Intelligent Pixel Creative Applications
Omni-Channel Content + Design
Brand Identity + Standards
Interactive + Responsive Design
User Interface + Experience
Websites + Digital Destinations
Traditional Print + Collateral
Television + Out-of-Home
ANALYZE + TARGET
Engineered as the command center of the Intelligent Pixel platform, our new media console revolutionizes moment marketing by enabling programmatic advertising across an expanded range of media – including native, social, streaming and IPTV – while collecting real-time response data to adjust media attribution.
Targeting begins with gathering critical insights on current customers by tagging your digital assets. Based on these profiles, the console accesses exclusive, premium ad inventory to reach millions of your most promising market prospects through pinpoint delivery of customized content
RETARGET + REFINE
Additional response data is also collected at the time of ad delivery to create look-alike audiences and enable laser-sharp re-targeting of your highest value prospects. Over time, the algorithms powering the Intelligent Pixel collect insights on your most engaged users to power perpetual machine learning and increasingly more efficient campaigns.
Intelligent Pixel Media Applications
Omni-Channel Media Analysis
Real-Time Attribution + Evaluation
Big Data Analysis + Integration
Digital + Traditional Advertising
eCRM + Database Marketing
Mobile, Social + Geo-Local Media