Turning Big Data Into Smart Data
ModernImpact’s Intelligent Pixel® platform leverages proprietary technology, cognitive algorithms and perpetual machine learning to translate “big data” into “smart data” that informs every phase of your omni-channel marketing.
From greenfield brand strategy to global market expansion, the Intelligent Pixel analyzes data to provide a complete 360° view of millions of consumers.
The most immediate benefit of this high-volume hyper-profiling is the ability to define and refine your current or prospective markets quickly and accurately.
With Modern Impact you not only understand exactly who’s initiating, influencing and making purchases, but who’s not – and how to change their minds.
Understanding the unique attributes, values and motivators of your best customers also provides the insight to recognize new look-alike audiences and develop alternative markets.
Intelligent Pixel Brand Applications
Brand Audit + Assessment
Real-Time Market Analysis
Brand Vision + Values
Competencies + Attributes
Brand Promise + Positioning
The key to attracting and persuading today’s consumer is experiential personalization – and that means more than just including their name in the salutation of an email.
Fortunately, our proprietary platform evaluates interactive data from each touchpoint along the omni-channel journey – in real-time – to profile consumers on a behavioral basis.
The individualized intelligence derived from this process empowers you to craft creative strategies and engaging experiences that connect at a more personal level to promote conversion.
Intelligent Pixel Creative Applications
Omni-Channel Content + Design
Brand Identity + Standards
Interactive + Responsive Design
User Interface + Experience
Websites + Digital Destinations
Traditional Print + Collateral
Television + Out-of-Home
ANALYZE + TARGET
Engineered as the command center of the Intelligent Pixel platform, our media console revolutionizes moment marketing by enabling programmatic advertising across an expanded range of media – including native, social, and streaming Radio/TV – while collecting real-time response data to adjust attribution.
Targeting begins with gathering critical insights on current customers by tagging your digital assets. Based on these profiles, the console accesses exclusive, premium ad inventory to reach millions of your most promising consumers through pinpoint delivery of customized content.
RETARGET + REFINE
Additional response data is also collected at the time of ad delivery to create look-alike audiences and enable re-targeting of new high-value prospects. Over time, the algorithms powering the Intelligent Pixel collect insights on your most engaged users to power perpetual machine learning and increasingly more effective campaigns.
Intelligent Pixel Media Applications
Omni-Channel Media Analysis
Real-Time Attribution + Evaluation
Big Data Analysis + Integration
Digital + Traditional Advertising
eCRM + Database Marketing
Mobile, Social + Geo-Local Media