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184 Main Collins Street | West victoria 8007

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Senior Programmatic Media Manager

Job Description

Job Title: Senior Programmatic Media Manager

Reports To: Jaci Christensen

Department: Media

Location: Minneapolis

Prepared By/Date: Jaci Christensen 06/04/2020

About Modern Impact:

Here at MI, we pride ourselves on being different. We’re not another agency or media house. We’re a growing team of fun, omni-channel marketing specialists who leverage our cool proprietary technology and professional talents to make our client’s brands irresistible. Perhaps best of all, we’ve got a great group of people on board and have been named a Best Place to Work by Minneapolis/St Paul Business Journal.


As the Senior Programmatic Media Manager at Modern Impact, you will be part of a growing Paid Media team. You’ll be responsible for the management and execution of client programmatic campaigns – from campaign strategy, creation, ongoing optimization, reporting and analysis of Modern Impact’s Intelligent Pixel™ DSP. In addition, this role will support direct buys where needed, as well as curate deals, expand relationships in our publisher network and support the ongoing development of the Intelligent Pixel platform. On a daily basis, you’ll be building DSP media plans to align with client goals, managing campaign budgets, forecasting expected Key Performance Indicators (KPIs), creating standard, custom and ad-hoc performance reports, and managing current client campaigns as well as providing proposals for new clients for programmatic media applications. In addition, this role will serve as SME for clients.

This position is GREAT for you if:

  • Have a bachelor’s degree or equivalent work experience
  • You have 4+ years’ experience in programmatic media buying
  • A good knowledge of serving tools and measurement platforms
  • Expertise in media buying platforms such as DV360, The Trade Desk, MediaMath, AppNexus or Amazon DSP
  • Google Ads and Google Analytics certifications (a plus)
  • Excellent Excel and Google Sheets skills
  • Want to grow your career in a great, forward-thinking company that rewards success
  • Want great benefits
  • You are great at working autonomously (perhaps remotely) and are self-motivated
  • You want to be part of a nimble, growing team of other subject-matter experts all working toward the same goals
  • You are an expert in demand generation, programmatic media planning & optimization and have a clear understanding of how upper funnel supports mid- and lower funnel tactics
  • Love to dress casually but enjoy video calls
  • Love working with a bunch of smart, geeky-but-cool people who are growing a great business
  • Hate to be bored!

Your responsibilities will include:

  • Targeting analysis
  • Campaign setup
  • Generation of tracking pixels
  • Adhere to QA processes to ensure error free delivery
  • Implement ad verification tools and partners to monitor fraud & deliverability
  • Conduct monthly media delivery and reconciliation reports
  • Troubleshoot campaign delivery and performance issues
  • Facilitate new and existing partner/vendor relationships to support and strengthen our service offering:
  • Audience Partners
  • Measurement Partners
  • Media Partners
  • Fosters teamwork through collaboration and leadership

In addition, you’ll need these skills to be effective in the role of Senior Programmatic Media Manager:

  • Quantitative analytical skills and aptitude
  • Strong software use skills including in-depth knowledge of other Microsoft Office applications (Excel, Word, PowerPoint, Outlook), and aptitude to quickly learn new tools (or Google equivalent)
  • Tableau or related experience a plus
  • Experience with Business Intelligence and Data Visualization platforms a plus
  • Familiarity with conversion tracking methodologies
  • Expert knowledge of web analytics tools (Google Analytics, Adobe)
  • In-depth knowledge of ad serving tools and measurement platforms
  • Clear understanding of ad verification systems
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Ability to handle multiple assignments with effective resolution of conflicting priorities
  • Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment

All of these things require some core competencies on your part, in addition to helping lead and educate others on your team to do the same:

Analytical Thinking

  • Collects and researches data
  • Uses intuition and experience to complement data


  • Translates concepts and information into images
  • Uses feedback to modify designs
  • Demonstrates attention to detail

Problem Solving + Math

  • Works well in group problem solving situations
  • Uses reason even when dealing with emotional topics
  • Define problems, collect data, establish facts, and draw valid conclusions
  • Perform and apply fractions, percentages, ratios, and proportions to practical situations
  • Perform math functions like probability and statistical inference

Customer Service

  • Responds promptly to customer needs
  • Solicits customer feedback to improve service
  • Responds to requests for service and assistance
  • Meets commitments

Oral Communication

  • Demonstrates group presentation skills; numbers, analytics and conclusions in a way clients and team members can understand
  • Participates in meetings


  • Knowledge of Excel and/or Google Sheets spreadsheet software
  • Utilization of a real-time bidding (RTB) platform for enterprise application
  • Google Analytics, Google Ads, and Bing certifications preferred, but not required with related experience


  • Adds value to the team working both independently and in teams
  • Treats others with respect and consideration regardless of their status or position

Written Communication

  • Writes clearly and informatively
  • Varies writing style to meet needs
  • Presents numerical data effectively
  • Able to read and interpret written information (reports, periodicals, journals, etc.)

Business Acumen

  • Understands business implications of decisions
  • Displays orientation to profitability
  • Cost Consciousness
  • Works within approved budget

Strategic Thinking

  • Develops strategies to achieve organizational goals
  • Analyzes market and competition
  • Identifies external threats and opportunities
  • Adapts strategy to changing conditions


  • Able to deal with frequent change, delays, or unexpected events
  • Innovation
  • Presents ideas and information in a manner that gets others’ attention


  • Supports and explains reasoning for decisions
  • Includes appropriate people in decision-making process
  • Makes timely decisions


  • Prioritizes and plans work activities
  • Sets goals and objectives
  • Develops realistic action plans

Modern Impact does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Thanks for connecting.

We look forward to doing business with you.