TARGET, RETARGET + REFINE
Engineered as the command center of the Intelligent Pixel™ platform, our new media console revolutionizes moment marketing by enabling programmatic advertising across an expanded range of media – including native, social, streaming and IPTV – while collecting real-time response data to adjust attribution.
We begin by gathering critical insights on current customers by tagging your digital assets. Based on these profiles, the console accesses exclusive, premium ad inventory to reach millions of your most promising prospects with pinpoint delivery of customized content. Additional response data is collected at the time of ad delivery to create look-alike audiences and enable re-targeting of your highest value consumers.
Over time, the algorithms powering the Intelligent Pixel™ continue to collect insight data on your most engaged users to drive perpetual machine learning that produces increasingly more efficient campaigns.