As a seasoned veteran with three first names, RAP (as we call him) brings 30+ years of brand strategy expertise to the clients of Modern Impact. Having lived on all three sides of the agency-media-client equation, he provides a unique, universal perspective on the branding process. His talent for building strong brands spans Real Estate, Insurance, Health and Fitness, CPG, Automotive, Travel and several other categories. That radio voice and razor-sharp tongue mean there’s never a dull moment with RAP in the room. Then you realize you’re walking out smarter (or at least more sarcastic) than when you walked in. Read RAP’s blog posts and you’ll see what we mean.