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Justin Smith
By In AI

AI Is Buying. 
Are You Ready?

Agentic commerce is live. AI can now filter, compare, and buy for your customers. See what's real, what's not, and…
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Justin Smith
By In AI

AI Is Buying. 
Are You Ready?

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Justin Smith
By In AI

AI is recommending products in your category. Here’s how to be one of them.

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Michael Priem
By In Branding

Creating Value in the Age of More

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Michael Priem
By In AI

Generative Engine Optimization (GEO) for B2C Brands

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Abstract image of overlapping transparent geometric shapes in blue, yellow, and orange tones evokes modern glass buildings reflecting a cloudy sky—perfect for in-between days advertising with its fresh, contemporary appeal.
Business

Guide for Employing Gen Z

Learn what Gen Z really wants at work and how AI is changing their career…
A digital artwork features stylized mountain peaks with a grainy texture. The top mountain is red-pink, while the bottom one fades from blue to purple, set against a gradient background blending red and purple tones.
Design

In-Between Days

Explore how advertising is evolving between timeless big ideas and fleeting viral trends, and why…
A close-up of a digital screen displaying a colorful abstract pattern with diagonal waves of pastel shades, such as green, blue, and purple, arranged in a grid of small dots.
AI

Is Your LLM Creating an Echo Chamber?

Is your AI stuck in your own head? Learn these tricks to challenge your AI,…
A translucent blue hashtag symbol rises from a swirling splash of liquid, with soft light creating a reflective, iridescent effect on the surface.
Media
#SmarterMedia
Abstract image featuring diagonal stripes and waves in shades of blue, purple, and violet, creating a dynamic, futuristic visual effect with gradients and glowing light—a style that resonates with Gen Z aesthetics.
Media
The Best Advertising Isn’t Advertising
A digital abstract image featuring multiple overlapping shopping bag icons in shades of pink, cyan, and white against a black background. The bags vary in size and opacity, creating a dynamic and layered visual effect.
From the Founder
The Clock is Ticking on Tiktok
Colorful beams of light in shades of green, blue, purple, pink, and red radiate from the right side of the image, creating a vibrant, abstract pattern against a dark background.
Branding
What Movies Taught Me About Storytelling
Abstract digital artwork of geometric glass structures in vibrant blue, orange, and pink hues, reflecting and refracting light to create a modern, futuristic cityscape effect.
Business
The ROI of the RTO Trend
purple background with digitized cookie
From the Founder
Opposite Day at Google
Blue and purple duotone image of a young woman interacting with a digital out of home advertisement outside in urban environment at night
Digital
New Trends in Digital Out-of-Home
Dark social concept image. Purple and blue duotone image of a person in the clouds at night holding a mobile device
Media
Marketing in the Dark
Image of green and blue arches and balls
Design
Have We Maxed Out on Minimalism?
Colorized image of sphere and capsules
Media
Racing Sundown
Computer image of side of face
Digital
Keep Your AI on the Ball – Part 2
Colorized image of statue holding crown over head
Media
“TV” is Still King
Silhouettes of people stand on platforms connected by staircases, creating a surreal, maze-like scene reminiscent of navigating SEO for AI answer engines, with a purple and blue gradient overlay and a digital, patterned texture.
Creating Value in the Age of MoreBrandingMediaStrategy

Creating Value in the Age of More

May 7, 20269 min
Abstract digital artwork featuring transparent 3D shapes and spheres with rainbow reflections, set against a soft purple and blue gradient background with diagonal lines and light effects—perfect for illustrating concepts like SEO for AI answer engines.
Generative Engine Optimization (GEO) for B2C BrandsAITechnology

Generative Engine Optimization (GEO) for B2C Brands

March 27, 20263 min
Abstract image of overlapping transparent geometric shapes in blue, yellow, and orange tones evokes modern glass buildings reflecting a cloudy sky—perfect for in-between days advertising with its fresh, contemporary appeal.
Guide for Employing Gen ZBusinessCareers

Guide for Employing Gen Z

November 17, 20253 min
A digital artwork features stylized mountain peaks with a grainy texture. The top mountain is red-pink, while the bottom one fades from blue to purple, set against a gradient background blending red and purple tones.
In-Between DaysDesign

In-Between Days

October 3, 20254 min
A close-up of a digital screen displaying a colorful abstract pattern with diagonal waves of pastel shades, such as green, blue, and purple, arranged in a grid of small dots.
Is Your LLM Creating an Echo Chamber?AITechnology

Is Your LLM Creating an Echo Chamber?

May 5, 20253 min
A translucent blue hashtag symbol rises from a swirling splash of liquid, with soft light creating a reflective, iridescent effect on the surface.
#SmarterMediaMedia

#SmarterMedia

April 8, 20256 min
Abstract image featuring diagonal stripes and waves in shades of blue, purple, and violet, creating a dynamic, futuristic visual effect with gradients and glowing light—a style that resonates with Gen Z aesthetics.
The Best Advertising Isn’t AdvertisingMediaStrategy

The Best Advertising Isn’t Advertising

February 20, 20255 min
A digital abstract image featuring multiple overlapping shopping bag icons in shades of pink, cyan, and white against a black background. The bags vary in size and opacity, creating a dynamic and layered visual effect.
The Clock is Ticking on TiktokFrom the Founder

The Clock is Ticking on Tiktok

January 23, 20257 min
Colorful beams of light in shades of green, blue, purple, pink, and red radiate from the right side of the image, creating a vibrant, abstract pattern against a dark background.
What Movies Taught Me About StorytellingBrandingStrategy

What Movies Taught Me About Storytelling

December 9, 202410 min

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