Llamas and Post Malone
"Picture Post Malone riding a Llama in your new :30 spot. Now, picture it running in the pod...
Transparency = Trust
New industry regulations such as GDPR help reset the balance between advertiser and audience by giving consumers more...
Marketing in the Wild: Social Retargeting
Ads on social media are an unavoidable normalcy in this day and age, but what makes a successful...
Remember Spray & Pray? It’s a Thing of the Past. CMO’s Need 2017 Ad Technology
Not long ago, Direct Mail was considered one of the most sophisticated, targeted tactics available....
Programmatic: Revolutionizing the Race for New Prospects
These systems now allow us to set highly specific parameters on the consumers we want to target and...
Why Use Broadcast When You Can Hyper-Target Your Audiences?
Was the timing right for every customer you reached? Did you reach people that aren’t interested in your...
Don’t “Lose Contain” of Your Team Content
We all know great content gets us noticed – especially if it’s spread out across “the omni-channel.” The...
Top 7 Media Strategy Worst Practices
If you’re a media planner, it’s easy to spend advertising dollars on “stuff” and get meh-to-measly results. But,...
Don’t be a Bottom Feeder
In my humble opinion, the absolute worst media practice is bottom feeding on PPC considering all available media...