- Dedicated Microsite
- Digital Display
- Native Advertising
Based on the success of our Back-to-School campaigns for HP, the computing and consumer products giant tapped Modern Impact to create a Holiday-themed campaign that would promote year-end sales of HP DeskJet Printers through Walmart.
Leveraging key insights and targeting strategies garnered from previous HP initiatives, the MI team developed a mobile-first customer journey, hyper-targeted lifestyle content and programmatic media optimization to deliver impressive performance against all campaign KPIs.