Surviving – and thriving – in today’s business environment requires a higher form of evolution
Today’s on-demand, always-on marketplace is forcing C-suite leadership to cast a critical eye on every element of their brand and business strategies. It’s why more category-leading companies are turning to Modern Impact for consultation and leadership.
From new product ideation and market evaluation to new agile environments and experiential marketing, MI has proven success in differentiating brands, developing eCommerce solutions, delivering best-in-class experiences and driving market demand.
From the beginning, insights acquired through our Intelligent Pixel® technology not only define your most promising markets, but inform strategies to craft your most engaging stories. Predictive data based on best-customer behavior arms you with the intelligence to define target user personae, explore additional revenue sources and deliver hyper-targeted messaging through all the right channels.
Differentiating a brand new product – or launching a whole new brand – calls for a different set of skills, and the team at Modern Impact proves ours every day. We cut our teeth on new business ventures, continue to help entrepreneurs navigate their way to profitability, and work with some of the world’s most successful brands to identify emerging trends, technologies and opportunities.
Our approach to User Experience (UX) extends beyond website design to include all aspects of your creative strategy and the full scope of potential consumer touchpoints. The essence of this approach is our Think-Feel-Do mantra and the guidance it provides in creating more productive connections between your brand and your key consumers.
Our UX and content strategists employ their collective expertise in Human User Interface Design, User Centered Design, Heuristics and the Social Sciences to engineer agile architecture and intuitive experiences that engage, entertain and effectively guide each prospect to the point of purchase.
Mobile design is no longer an optional component of your digital communications. It’s the price of admission to the marketplace and a critical factor in determining media results. Our mobile-first protocol and custom mobile apps ensure your brand is always in the right hands.
Modern Impact’s success with loyalty initiatives involves more than just crafting eCRM content or designing membership portals. From initial ideation and economic analysis to market activation and interactive marketing, the programs we create not only transform user experience but increase revenue.