Samsung & Costco


“Modern Impact’s proprietary technologies and digital capabilities across the consumer journey make them an invaluable strategic member of the Samsung omnichannel marketing team. With their help, we’re not just leading in Samsung’s product categories, but innovating and enhancing our relationships with Samsung consumers.”


Anticipating increased shopping behavior in the weeks preceding the Super Bowl, Samsung partnered with Modern Impact to create a “Big Game” campaign that would drive incremental sales of their premium big-screen TVs through Costco.

Employing consumer insights and integrated strategies developed through prior experience with club-based retailers, the MI team designed and executed a multi-tactic campaign that not only produced additional product sales for Samsung, but also drove new, qualified consumer traffic to both and Costco brick-and-mortar locations.


3x National Benchmark
with Digital Run-of-Network


Almost 5x National Average in Click-through.

Native Cinemagraphs


2x National Benchmark in Click-through.


Costco campaign drives
12% unit growth.